My mission is to live a story worth sharing, inspire others to share their own and be the voice for those that can't.
Will Careri is an award-winning and internationally-operating public relations specialist with certifications from Google, HubSpot and Harvard University. Having worked with more than 60 companies and organizations across North America, Australia and Europe, Will primarily works with brands in the technology, education and nonprofit industries.
Will is currently the Chief Operating Officer and Senior Growth Consultant of Waylan Consulting Group, a B2B SaaS marketing consultancy as well as the Marketing Manager of 5 Senses Journey, a mental health and wellness start-up based out of Hamburg, Germany. He is also on the Board of Advisors for Chasing the Sun, LLC and a speaker for the American Foundation for Suicide Prevention.
Will was recognized at the 2019 Public Relations Student Society of America International Conference as the recipient of the Axia Public Relations Award, an award given to an outstanding public relations student from across the United States. In 2020, Will was also the recipient of the Neue Marketing’s “Best B2B Digital Marketing Campaign” Award.
During his time at Temple University, after transferring from Northampton Community College with a degree in communication studies, Will had been active in numerous organizations and departments. Most notably, he was an assistant firm director at PRowl Public Relations, Temple’s student-run public relations firm, working with nonprofit clients as well as Temple internal departments. He also worked within the Klein College Career Center, assisting students with resumes and job searches while designing all marketing and promotional materials.
Will currently lives in North Philadelphia where he spends his free time speaking for the advocacy of mental health, a showcase of this being his TEDx talk “The Importance of Sharing Your Story,” presented on April 19, 2019.
Select Brands I've Worked With
Joe Lesko, Micro Marching League
"I'm really thankful to have Will running social media for MicroMarching.com. Before he took over, our fan pages had very little activity. Thanks to his dedication and creativity, we now have over 10,000 'likes' on Facebook and continue to grow. He's always coming up with new ideas, videos, and contests to keep the fans engaged."
Joe Petruzzi, Waylan Consulting Group
"William's professional attitude and maturity is present in all of his work. I have had William design websites and logo packages for several projects and for good reason; he is very good at what he does. His overall grasp of public relations and branding is tremendously useful for companies in need of more exposure. He has consulted with me on numerous occasions regarding media strategies and his work brings results."
Katherine Noll, Northampton CC
"Professional, mature, and intelligent, William was an asset to Northampton Community College as an intern in our Public Information Office. He was a great help in many projects, but most notably he helped develop and launch the college's official Snapchat account. He helped make our jobs a lot easier and set us up for success after his internship was over. William's insights produced great results and I highly recommend him."
Allison Wulhorst, KKPR Marketing and PR
"I worked alongside William as a fellow intern at KKPR Marketing and Public Relations. William's professionalism, critical thinking, and communication skills impressed me throughout the internship. His knowledge of social media, content creation, and how he combines the two for specific client's brands allow him to stand out against other marketing and public relations professionals. I highly recommend him to anyone who is looking to develop their brand and improve their online strategy or presence."
Matt Hugg, Nonprofit.Courses
"Will walked into a “cold start” situation. We had no systematic social media program, and the website was only a few months old. Since the start of his work we’ve seen solid increases in engagement on all platforms and overall use of the site. Just as important, I’m impressed with Will’s timely and thoughtful communciations. He does an excellent job keeping up with our work, even as he travels and/or attends to other work."
Dominic N. Santiago, Vertically Aligned Media
"Thanks to Will, my company has a logo that people will be able to distinguish from others. Working with him was smooth. He sat down with us and gave us options to choose from. He had no issue adjusting aspects and the turn around was incredible. I couldn’t ask for a better product. If anyone needs graphics done William Careri is the man for the job."