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PROJECT SUMMARY

Councilwoman Cindy Bass oversees the 8th Legislative District of Philadelphia. This encompasses Germantown, Mt. Airy, Nicetown, Tioga, Chestnut Hill, Logan and parts of Olney, West Oak Lane, North Philly and Feltonville. She is in her third term as a Councilwoman and currently chairs the Committees on Public Health and Parks & Recreation.

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MY ROLE

From June 14-December 14, 2021, I was Councilwoman Cindy Bass' Communications Manager. I oversaw a wide variety of day-to-day responsibilities such as speech writing, event photography, social media management, media relations and content creation.

PHOTOGRAPHY

At every event, I was responsible for photographing Councilwoman Bass and constituents. These photos were then sorted, edited and used for social media and marketing collateral.

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SOCIAL MEDIA

The Councilwoman used Twitter as her primary social media platform, followed by Instagram and Facebook. During my time managing the accounts, engagement reached an all-time high.

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CONTENT CREATION

Creating content was part of my day-to-day responsibilities and projects ranged from quarterly newsletters, marketing collateral, flyers and more.

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MEDIA RELATIONS

I worked with media in a number of capacities, including pitching stories, organizing press conferences, facilitating interviews and generating background for reporters.

IMPACT OF WORK

102% increase in organic social media mentions

Monthly social media impressions reached an all-time high

Secured 41 media mentions in local & national publications

* These numbers represent my six months with Councilwoman Bass compared to the previous six